Your April 60-Second Impact

April 2013

Estimated Reading Time: 60 Seconds

60-Second Articles:

1. Ignoring The Most Powerful Marketing Activity That Increases Sales

2. The New Facebook Update: Now A True Lead-Sales Generator

3. The 60-Second Close: Is Your Business Stuck In Neutral?

1. Ignoring The Most Powerful Marketing Activity That Increases Sales

• Word–of-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out sales opportunities, and that all-important customer-loyalty factor.

• Word–of-mouth is successful only when companies make a conscientious decision to do something unexpected that makes your customers say, “Wow, that’s interesting; the competition certainly doesn’t do that!”

• Of all of your current marketing efforts – online and offline – nothing is more important than what you’re doing to encourage word–of-mouth. To be successful, you have to be remembered; to be remembered, you have to give your customers something to talk about – or they’ll easily forget about you.

• With thousands of similar companies competing for a small wedge of attention, what are you doing to stand out? Another ho-hum TV spot, a creatively tired direct mail piece, a supposedly new digital offering?

2. The New Facebook Update: Now A True Lead-Sales Generator

• Facebook has always discouraged companies from using their business pages as sales tools – its guidelines prohibiting the use of text or images that conveyed a call-to-action within the cover profile. Prohibited practices included sales-oriented messages like percentage-off discounts and words such as “on sale” or “final days” on the cover page.

• Possibly because it’s gone public and is responsible to shareholders for revenue growth, Facebook has changed its policy, now giving companies a better opportunity to capture leads and sales.

• This is great news if you’ve been using Facebook as a generic information platform and have been trying to figure out how to bypass the game and convert your fans to leads and sales.

• Take advantage of this new policy and re-design your Facebook page to include call-to-action links to specific offers like e-books, coupons, webinars and sales events.

3. The 60-Second Close: Is Your Business Stuck In Neutral?

• Welcome to “business neutral” – the stage in every company’s life that’s mired in measurements, constantly jumping on the next bandwagon that promotes instant sales, neglecting the human connection – the real basics of what business is about.

• Every business goes through a stage when it’s just stuck – when you feel that you’re doing everything you can, but nothing great is happening. Something’s missing: you haven’t become the leader in your category and time is running out.

• If you feel your business is stuck in neutral and you can’t shift the gear to power-drive, then give call us now! We can help you increase your customer base, convert leads, drive sales and ring registers – and we can help you get there faster … and better than ever.