With a name that says it all, San Diego PR is a new public relations agency based in San Diego’s South County that specializes in the San Diego and international border region. Launched in early September, San Diego PR was founded by the husband and wife team of Michael and Julia Simms.

The Simms, veterans of the communications industry, also formed Julia Simms Public Relations in 1995, which later became j. simms agency in 2006 when it evolved into a full-service branding and advertising firm serving real estate, hospitality and government clients. That firm was sold in 2011.

At San Diego PR, Julia Simms, APR, will hold the position of president with Michael Simms as the vice president of operations. A team of account executives, publicists and social media managers complete the mix.

“San Diego PR will continue to provide the award-winning public relations and marketing services that had become j. simms agency’s trademark in Southern California,” said Julia Simms. “San Diego has always been our heart and I can think of no better way of honoring our city than by helping its people and companies to thrive and prosper.”

Already, San Diego PR has a list of notable San Diego-based clients including Accion San Diego, Baldwin and Sons, Bridges Educational Corporation, DOGTV, Fiesta de Reyes, IWSC Group, McMillin Communities, National City Tourism Marketing District, Oceanside Boys and Girls Clubs, and Old Town San Diego State Historic Park.

In addition to its hallmark public relations services, San Diego PR offers a full suite of marketing, digital media and branding capabilities including strategic partnerships, event planning and social media services. For more information, follow San Diego PR on Twitter @SanDiegoPR.