Your May 60-Second Impact

san diego pr

May 2013

Estimated Reading Time: 60 Seconds

 

60-Second Articles:

1. Staying Ahead Of Google: What You Need To Know

2. Marketing Out Of Whack? Apply Pareto’s Principle To Your Business

3. The 60-Second Close: Simplify Your Marketing Efforts For Better Results

1. Staying Ahead Of Google: What You Need To Knows

  • From the introduction of ultra-high speed Google Fiber in several markets to the exploratory launch of Google Glasses, the search engine giant continues to make technological advances. Still, nothing it’s done has been more newsworthy than its radical “search” changes.

  • Google continues to confuse the local search landscape with Google+ Local and Google+ Business Pages. It has promised the confusion will end shortly by merging the two features, giving businesses a powerful, free advertising platform.

  • On the organic search front and following its massive Panda and Penguin shakeups last year, Google continues to make widespread algorithm changes, clamping down on sites that are not keyword-relevant, including those with low-quality content, cross-domain linking schemes, keyword stuffing and overused anchor text. Previously, the algorithm changes were “anticipated events” implemented over three-day periods. Now the changes are so frequent, they occur unannounced.

  • Though many articles are available on overcoming Google penalties, we suggest going right to the source: Google’s 32-page SEO Guide – recommendations for improving site structure, optimizing content and more. Get the pdf by clicking on: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

2. Marketing Out Of Whack? Apply Pareto’s Principle To Your Business

  • The first quarter of the year now completed, we encourage you to examine your company’s efficiencies. What’s working and what isn’t? Where is the most time and dollars being spent and is it resulting in proportionate sales?

  • Applying Pareto’s Principle as a management effectiveness tool can be a stunning awakening or a good confirmation of how every facet and profit center of your business operates.

  • Is 80 percent of your budget and activities bringing in only 20 percent of sales? If so, your marketing-to-sales ratio is out of whack and needs realignment.

  • Thinking about this now will save you from having to ask at the year-end, “Why did we spend all that money and get so few results?” The Pareto Principle is a reminder to focus your time and dollars on only what matters and what brings maximum profits.

3. The 60-Second Close: Simplify Your Marketing Efforts For Better Results?

  • With the increase of advertising platforms – especially online – it’s normal to want to do everything and have a presence everywhere. Effective marketing doesn’t work that way – you can’t be everything to everybody.

  • There’s a way to simplify and better target your marketing – both online and offline – so that time and dollars are spent more effectively and results are more imminent.

  • If you feel your advertising is everywhere but nowhere, we can give you a second opinion on how well you’re targeting your budget and the degree of effectiveness that your advertising is working. For more leads, sales and profits, we can help you get there faster … and better than ever.

san diego pr