The International Wine and Spirits Group announced its contract renewal with San Diego PR, formerly j. simms agency, to handle the marketing and public relations efforts for its Spirits of Mexico Festival for a third year. In addition to publicizing the Spirits of Mexico Festival, now in its tenth year, the San Diego-based public relations, marketing and digital media firm will also lead the marketing efforts for the festival’s newest locations in New York City and Chicago.
Recognized as the oldest, largest and most comprehensive celebration of agave-based spirits in North America, the Spirits of Mexico Festival displays a variety of expressions of tequila, sotol, mezcal, bacanora and several other agave-based spirits through seminars, tastings, food pairings as well as creations made by celebrity mixologists. Festival celebrations will take place in New York City May 29, in Chicago June 26 and in San Diego from Sept. 15 to 21.
San Diego PR has played a key role in the success of the Spirits of Mexico event in San Diego. Held every year around Mexican Independence Day, the event attracts over 80 tequila brands and over 2,500 consumers.
A world leader in organizing wine and spirits competitions around the globe, the IWSC Group operates six brands including Spirits of Mexico, Spirits of the Americas, Whiskies of the World Expo and Artisanal Spirits Fest, The International Wine and Spirit Competition, Cathay Pacific Hong Kong International Wine & Spirit Competition and What Food What Wine.
San Diego PR specializes in government, real estate, non-profits, and travel and tourism clients. In addition to the International Wine and Spirit Competition Group, current clients include Accion San Diego, Fiesta de Reyes, McMillin Communities, National City and Old Town San Diego State Historic Park.

Founded by the husband and wife team of Michael and Julia Simms, San Diego PR offers a full suite of marketing, digital media and branding capabilities to its clients in San Diego and beyond. For more information, visit

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