Here’s the December 60-Second Impact!

December 2012

Estimated Reading Time: 60 Seconds

60-Second Articles:

1. Leadership: The New Face Of Marketing

2.Social Media Fast Facts

3.The 60-Second Close: A New Year And New Leadership Opportunities

1. Leadership: The New Face Of Marketing

• Leadership – how you lead the business or the department you manage – is the new face of marketing.

• It’s not the campaigns, media buys or the “top 50 ways to increase sales” that will sustain your business long-term; it’s your leadership qualities and the culture instilled in your team. The degree of success for your business rests solely within you and your leadership qualities.

• Leaders have visions of the kind of success they want for their companies and develop plans to reach that success. They are acutely aware of their company’s position in the marketplace and no matter how successfully the company operates, they’re readily prepared to face the threats of competitors with better offerings. For that reason, good leaders work on competing for tomorrow rather than for today.

  Leaders are the face, personality and culture of the company. Their beliefs are marketed through their profiles in the community and through their teams’ interactions with customers.

• In every business – this one fact can be sure – there is a direct relationship between profits and company leadership.

2. Social Media Fast Facts

• Much like Facebook started out with personal pages and then moved toward companies having corporate pages, Pinterest has taken the same path, announcing that businesses can sign up for their own business accounts by converting their existing user accounts. Business users will have access to new features making it easier to showcase products and services.

• According to recent research, more than 70 percent of corporate Facebook pages were inactive during October, meaning no posts and no customer interaction. Some categories were more active, such as restaurants/cafes with nearly 55 percent posting between six and 99 updates throughout month. (Sources: Recommend.ly and bizreport.com)

3. The 60-Second Close: A New Year And New Leadership Opportunities

• Over the years, the San Diego PR team has been the recipient of a myriad of awards, from national marketing prizes to local honors. But it’s the friends we have made and the partnerships we have formed that have made the real difference in the success of our organization.

• We’re proud of the leadership we have been able to provide to such organizations as the Building Industry Association, the Public Relations Society of America, the South County Economic Development Council, the Convention and Visitors Bureau, Accion, and the Old Town San Diego Chamber of Commerce, among others.

• As we move into 2013, we look forward to continuing our partnerships with those in the travel and tourism industry, construction and real estate sectors with one overarching goal — to provide the leadership needed to keep our San Diego economy strong and vibrant. We look forward to the journey and invite you to join us. Together we will get there faster than ever.