DOGTV hired us to roll out an entirely new type of programming: TV for dogs! DOGTV needed to make the most of of its test run in the San Diego market so they asked us to manage their social presence as well as their international public relations program.
Our efforts saw more than a million people exposed to social conversations and content over a matter of a few months, national and international media coverage that continues today and guest bloggers from among the most popular celebrities in the entertainment and pet worlds.