As one of the founders of the Tourism Task Force in San Diego’s South County, San Diego PR has been working alongside South County Economic Development Council, Unified Port of San Diego, California State Parks, Tijuana River National Estuarine Research Reserve, Chula Vista Convention and Visitors Bureau, Coronado Visitors Bureau, among other stakeholders to position San Diego’s South County as a rich, vibrant visitor destination. One result: a partnership formed with the San Diego Tourism Authority to promote South County for the first time in history.