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Empowerment Zone

May 14, 2013 By admin

Filed Under: Barry

West Virginia Employment

May 14, 2013 By admin

Filed Under: Barry

West Virginia Port Authority

May 14, 2013 By admin

Filed Under: Barry

Your April 60-Second Impact

April 4, 2013 By admin

san diego pr

April 2013

Estimated Reading Time: 60 Seconds

 

60-Second Articles:

1. Ignoring The Most Powerful Marketing Activity That Increases Sales

2. The New Facebook Update: Now A True Lead-Sales Generator

3. The 60-Second Close: Is Your Business Stuck In Neutral?

1. Ignoring The Most Powerful Marketing Activity That Increases Sales

  • Word–of-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out sales opportunities, and that all-important customer-loyalty factor.

  • Word–of-mouth is successful only when companies make a conscientious decision to do something unexpected that makes your customers say, “Wow, that’s interesting; the competition certainly doesn’t do that!”

  • Of all of your current marketing efforts – online and offline – nothing is more important than what you’re doing to encourage word–of-mouth. To be successful, you have to be remembered; to be remembered, you have to give your customers something to talk about – or they’ll easily forget about you.

  • With thousands of similar companies competing for a small wedge of attention, what are you doing to stand out? Another ho-hum TV spot, a creatively tired direct mail piece, a supposedly new digital offering?

 

2. The New Facebook Update: Now A True Lead-Sales Generator

  • Facebook has always discouraged companies from using their business pages as sales tools – its guidelines prohibiting the use of text or images that conveyed a call-to-action within the cover profile. Prohibited practices included sales-oriented messages like percentage-off discounts and words such as “on sale” or “final days” on the cover page.

  • Possibly because it’s gone public and is responsible to shareholders for revenue growth, Facebook has changed its policy, now giving companies a better opportunity to capture leads and sales.

  • This is great news if you’ve been using Facebook as a generic information platform and have been trying to figure out how to bypass the game and convert your fans to leads and sales.

  • Take advantage of this new policy and re-design your Facebook page to include call-to-action links to specific offers like e-books, coupons, webinars and sales events.

3. The 60-Second Close: Is Your Business Stuck In Neutral?

  • Welcome to “business neutral” – the stage in every company’s life that’s mired in measurements, constantly jumping on the next bandwagon that promotes instant sales, neglecting the human connection – the real basics of what business is about.

  • Every business goes through a stage when it’s just stuck – when you feel that you’re doing everything you can, but nothing great is happening. Something’s missing: you haven’t become the leader in your category and time is running out.

  • If you feel your business is stuck in neutral and you can’t shift the gear to power-drive, then give call us now! We can help you increase your customer base, convert leads, drive sales and ring registers – and we can help you get there faster … and better than ever.

san diego pr

Filed Under: 60-Second Impact, Agency News

BRIDGES EDUCATIONAL CORPORATION RACES TO HELP CHANGE LIVES

March 22, 2013 By admin

Bridges Educational Corporation is putting one foot in front of the other to support autism awareness by participating in the 9th Annual San Diego Race for Autism on March 30.

The 5K walk and run, produced by the National Foundation for Autism Research, raises funds for autism research, educational programs, parent programs as well as treatments and services. This year Bridges hopes to raise more than $1,000.

“Participating in events in the community, such as the NFAR walk, is our way to give back and get involved,” said Bridges Executive Director of Educational Services Erin Dyer Zwahlen, Ph.D. “With World Autism Day coming up on April 2, it’s more important than ever to show our support for this important cause and to raise autism awareness in the local community.”

This is the 8th year Bridges has participated as a sponsor as well as supplied racers for the 5K walk and run. It is striving to have more than 25 participants on the Bridges team, an increase from last year’s turn out.

San Diego-based Bridges is an organization that provides services based on the principles of applied behavior analysis and focuses on behavior, research-based intervention, developmental guidance and educational services for autism.

All the money that is raised will stay in the San Diego community to help local children with autism. The San Diego Race for Autism is the only autism race that donates 100 percent of its proceeds back to the local community. Every step represents a child with autism in San Diego.

The race will be held in Balboa Park at the intersection of Sixth Avenue and Laurel Street. Registration starts at 7 a.m. with the run and walk kicking off at 8 a.m. The event includes a 5K timed run, a 5K Walk, a 1-Mile Family Fun Walk, refreshments, a resource fair, children’s activities, an awards ceremony, raffles and music.

Pre-registration is $35 for adults, $25 for 13- to 16-year-olds and $20 for children under 12 years old. To register, visit www.nfar.kintera.org. For more information on Bridges Educational Corporation, visit www.bridgesaba.com or call 619-952-8509.

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Filed Under: Bridges

INTERNATIONAL WINE AND SPIRIT COMPETITION GROUP SELECTS SAN DIEGO PR TO LEAD ITS NATIONAL EXPANSION

March 20, 2013 By admin

The International Wine and Spirits Group announced its contract renewal with San Diego PR, formerly j. simms agency, to handle the marketing and public relations efforts for its Spirits of Mexico Festival for a third year. In addition to publicizing the Spirits of Mexico Festival, now in its tenth year, the San Diego-based public relations, marketing and digital media firm will also lead the marketing efforts for the festival’s newest locations in New York City and Chicago.
Recognized as the oldest, largest and most comprehensive celebration of agave-based spirits in North America, the Spirits of Mexico Festival displays a variety of expressions of tequila, sotol, mezcal, bacanora and several other agave-based spirits through seminars, tastings, food pairings as well as creations made by celebrity mixologists. Festival celebrations will take place in New York City May 29, in Chicago June 26 and in San Diego from Sept. 15 to 21.
San Diego PR has played a key role in the success of the Spirits of Mexico event in San Diego. Held every year around Mexican Independence Day, the event attracts over 80 tequila brands and over 2,500 consumers.
A world leader in organizing wine and spirits competitions around the globe, the IWSC Group operates six brands including Spirits of Mexico, Spirits of the Americas, Whiskies of the World Expo and Artisanal Spirits Fest, The International Wine and Spirit Competition, Cathay Pacific Hong Kong International Wine & Spirit Competition and What Food What Wine.
San Diego PR specializes in government, real estate, non-profits, and travel and tourism clients. In addition to the International Wine and Spirit Competition Group, current clients include Accion San Diego, Fiesta de Reyes, McMillin Communities, National City and Old Town San Diego State Historic Park.

Founded by the husband and wife team of Michael and Julia Simms, San Diego PR offers a full suite of marketing, digital media and branding capabilities to its clients in San Diego and beyond. For more information, visit sandiegopr.pro.

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Filed Under: Agency News Tagged With: El Tesoro Tequila, Events In San Diego, International Wine And Spirit Competition, Marketing And Public Relations, Old Town San Diego, San Diego, San Diego Pr, Sotol, Spirit Competition Group, Spirit Of Mexico, Spirits Competition

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