A November To Remember – In 60 Seconds.

November 2012

Estimated Reading Time: 60 Seconds

60-Second Articles:

1. Changes By Election Cycles: The Most Powerful Marketing Advice Ever

2. Asking The Right Question: What Is Your Business Problem?

3. The 60-Second Close: Big Ideas Or Strategy?

1. Changes By Election Cycles: The Most Powerful Marketing Advice Ever

• Change happens fast – if you don’t see it coming and don’t react, you get dragged behind. The uphill battle to restore your position as a market leader becomes a fight for survival.

• From one presidential election to another, changes occur at a dizzying pace. In just four years:

  1. Twitter and Facebook have evolved into major communication platforms.
  2. Once-popular newspapers and magazines have moved into the more economical digital space.
  3. Shoppers continue to make more of their purchases online rather than visiting stores.
  4. Cell phones are the new computer – giving consumers a wealth of immediate information and entertainment options. In addition, it’s made us all become photojournalists.
  5. From Kindles to iPads, it’s rapidly becoming a tablet world.

  6. The development of millions of apps has simplified everyday tasks – banking, airline reservations, shopping, dining and purchasing and much more.
  7. Education from the country’s top universities is available online and often at no charge.

• The list could continue on, but one element that hasn’t changed could prove to be the most powerful marketing advice ever for your business: Results increase when you’re more kind than clever.

• Business is a human and emotional transaction. Whether that transaction occurs face-to-face or online, it’s still easy to convey kindness.

• Every four years, programs will come and go. Today’s most popular bandwagon may end up as tomorrow’s faded t-shirt. While technology can carry companies into the future, the most sustainable and successful ones will never forget the personal touch.

2. Asking The Right Question: What Is Your Business Problem?

• Compared to four years ago, there’s a myriad of solutions to the challenges that businesses face in managing and increasing market share. The choices can be overwhelming; the wrong one can be disastrous.

• The best “million-dollar idea” won’t solve the problem unless you understand the issues. This leads to the question, “Which problem-solving stage comes first – strategy or creative?”

• Problem-solving doesn’t come with the biggest and best idea. It comes with understanding the problem and answering the right question: “What is the problem and what’s it going to take to solve it?” The answer becomes the foundation of a well-written strategy – and leads to the best solutions available in establishing a direction for growth.

• What is your business problem and what’s it going to take to solve it?

3. The 60-Second Close: Big Ideas Or Strategy?

• Creativity is sexy and fun but it’s the strategy and planning that makes the creative side work. Good strategy entails problem-solving and opportunistic thinking with a touch of common sense.

• While there’s a tendency to win awards for creative, our agency believes this is blind business thinking. The real award is the number recorded on your bottom line.

• If you like our approach to moving businesses forward and you’re interested in a method that enhances your profit statement, then let us help by asking the right questions. Great strategy leads to great creative … which can only lead to great results. Call us. We can get you those results … faster than ever.
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