60-Second Impact: July Edition

July 2013

Estimated Reading Time: 60 Seconds

60-Second Articles:

1. A Guaranteed Way To Keep Customers And Clients For Life

2. Content Marketing: Increasing Credibility, Internet Presence And Sales

3. The 60-Second Close: Out Of Sight, Out Of Mind

1. A Guaranteed Way To Keep Customers And Clients For Life

• There’s a reason Starbucks can increase its coffee prices and face little resistance because of it: simply, the concept is designed to make its customers feel good. From the product to the ambience, everything at Starbucks just feels right. Nordstrom is similar – it’s not about the price; it’s about the experience.

• The ultimate goal of marketing your product or service, from the inside to the outside should be to make your customers feel good. It’s called the “wow customer experience.”

• Companies need to take the time to see what the experience of doing business with you – from the customers’ point of view – is really like. From the start to the end; from the phone call to driving into the parking lot; from the elevator to the office lobby, every customer touch-point should be a comfortable experience because when the experience is great, the price of your product or service makes very little difference.

• Does your company’s marketing at every touch-point make your customers feel good? Does it go beyond their expectations? If it does, then you’ve got them for life.

2. Content Marketing: Increasing Credibility, Internet Presence And Sales

• “Content marketing” is one of those buzz words that probably makes you believe there’s something new out there – another bandwagon to jump on – when in fact, it’s most likely something you’ve been doing for quite a long time.

• Content marketing is simply creating and sharing valuable information over various Internet platforms.

• We know that Google loves relevant and valuable content on websites and uses it as a ranking factor. We also know that Google is quick to index new content – thus the popularity of blogs and writing frequent blog posts.

• But why should content marketing now be an integral part of your sales-building plan? The more valuable content you have, the higher the potential to be found and rewarded with additional website traffic, credibility, lead generation and revenue.

• While writing a blog is just one aspect of content marketing, there are additional content platforms to consider: e-books, white papers, videos, newsletters, Facebook and Twitter.

• The ultimate strategy of a successful content marketing program is to view your company as a media communications center – providing valuable and shareable information on various platforms that your customers can easily find.

3. The 60-Second Close: Out Of Sight, Out Of Mind

• The Internet levels the playing field for every business category. While size does not matter, your visibility and presence does because if you’re not found, in the consumer’s mind, you don’t exist.

• If you need help with your content marketing program, or ways to ensure a great customer purchasing experience at your place of business, then call us. We can get you there … faster than ever.