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60-Second Impact – August Edition

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san diego pr

August 2013

Estimated Reading Time: 60 Seconds

 

60-Second Articles:

1. Strategic Re-Thinking: How Will The Future Affect Your Business?

2. Twelve Reasons Google Penalizes Your Website And Drops Your Rankings

3. The 60-Second Close: Your Five-Year Plan On A Microchip

1. Strategic Re-Thinking: How Will The Future Affect Your Business?

  • Where will your business be five or ten years from now? As customers get smarter and technology moves forward at laser speeds, every facet of your business will change.

  • Don’t believe it? Remember the Yellow Pages, typewriters or record stores – just to name a few? Change is everywhere.

  • It’s imperative that business owners and executive management set aside regular strategic re-thinking time to project and model the future of the business, while simultaneously dealing with the present. A good time to start is now, before the future becomes the past.

2. Twelve Reasons Google Penalizes Your Website And Drops Your Rankings

  • With Google’s frequent algorithm changes, it pays to constantly fine-tune your website’s SEO. More than 300 elements determine where Google will rank your site; here are twelve factors that may send your website to the penalty box with a fatal drop in ranking:

  1. Missing a sitemap.xml pageExcessive use of the H1 tag (use it just once per page)
  2. Duplicate content of body copy and meta description tags on each page
  3. Slow download time of images
  4. Keyword-stuffing and over-optimization of copy
  5. Excessive use of reciprocal links (keep it at two per page)
  6. Exact-match keyword domain (keywords that make-up the domain name)
  7. Links to websites of different business categories
  8. Incorrect robots.txt or 301
  9. RedirectsLinks to suspicious and spammy sites
  10. Broken links (download Xenu’s Link Sleuth program)
  11. Over-use of anchor text, repeating the same keyword phrase

  • If you’ve experienced a drop in your Google rankings for your most relevant keywords; if you’ve seen your website traffic drop dramatically, affecting your leads, let us know – we can help.

3. The 60-Second Close: Your Five-Year Plan On A Micro Chip

  • If you’ve written a five-year plan for your business, it’s already out of date. Five years from now – 2018, the plan will most likely to be written on a microchip and either you – or a robot – will have been programmed to implement it. Too far-fetched to imagine? Imagining brings new growth and development; if you can imagine it, you can do it.

  • If you wonder what your business will look like five years from now – or even next year – then call us for a strategic re-thinking session. With 2013 starting to wind down, now is the time to plan for 2014 – and imagine ahead to 2018. For the present and the future – one year or five years forward – we can get you there … faster than ever.
san diego pr